US Vendor & Partner Management Manager

Department: Marketing

Salary Range – 8 LPA to 10 LPA

ABOUT THE ROLE

We are looking for a Vendor and Partner Management Manager who will own the end-to-end ecosystem of third-party lead vendors supplying leads for the US market.

This role is responsible for sourcing new vendors, negotiating commercial terms, managing daily vendor performance, and ensuring consistent delivery of high-quality leads that generate strong contact rates and conversions.

The ideal candidate is street-smart, commercially sharp, highly organized, and excellent at negotiations and relationship management.

You will work closely with marketing, sales operations, and finance teams to ensure vendor sourced leads consistently meet quality benchmarks and business targets.

Requirements

1. Vendor Sourcing and Onboarding

• Identify, evaluate, and onboard lead generation vendors operating in the US market
• Build a scalable network of lead suppliers, affiliates, publishers, and aggregators
• Conduct due diligence on vendors including lead sourcing methodology and performance history
• Negotiate pricing models such as CPL, CPA, or performance-based agreements
• Establish clear vendor contracts, SLAs, and performance benchmarks

1. Vendor Relationship Management •

• Manage day-to-day communication regarding lead delivery, quality, and performance
• Maintain strong vendor relationships to ensure consistent supply and competitive pricing
• Resolve operational issues including delivery delays, quality complaints, and system integration challenges

1. Performance and Quality Management

• Identify underperforming vendors and implement corrective action plans
• Optimize vendor mix to maximize qualified lead volume and high contact rates •

• Conduct regular vendor performance reviews and share improvement insights

1. Negotiation and Cost Optimization

• Lead commercial negotiations to secure competitive pricing and favorable terms
• Benchmark vendor pricing against market standards
• Renegotiate contracts based on performance data and volume commitments

1. Payments and Commercial Management

• Ensure accuracy of lead delivery reports and billing metrics
• Coordinate with finance teams for timely vendor payments
• Track ROI across vendors and recommend budget allocation

1. Vendor Ecosystem Expansion

• Continuously identify new vendors and lead sources in the US market
• Stay updated on lead generation trends and affiliate marketing networks
• Build a diversified vendor ecosystem to reduce dependency on a small number of suppliers

• Lead volume generated through vendors
• Contact rate performance
• Cost per lead (CPL) optimization
• Conversion rate improvement
• Vendor onboarding and expansion
• Vendor performance consistency

Benefits

• 5–8 years of experience in vendor management, affiliate marketing, or lead generation operations
• Experience working with lead generation vendors targeting the US market
• Strong understanding of lead acquisition models such as CPL, CPA, and performance marketing
• Exceptional negotiation and communication skills
• Strong analytical mindset to evaluate lead quality and vendor performance
• Ability to manage multiple vendors simultaneously in a fast-paced environment