Art Director, Design Lead, IN Devices
The role functions as the creative operational backbone of the organization, working with agencies and a team of freelancers, leading creative alignment with cross functional teams. The Art Director is responsible for ensuring consistent brand comms and seamless execution across a complex IN Devices retail landscape covering online A.in retail, Quick Commerce partners, and offline stores like Retail outlets, and general trade stores.
The incumbent will build new or extend and scale existing creative direction for all new product launches and deals events (like Prime Day, Independence Day and Diwali Sales, as well as category specific shopping events). They also own the on-brand conception, development and production of other Marketing and brand campaigns for Devices brands (RTB/benefit led communication, topical marketing integration e.g. IPL, gifting, etc.). They balance global brand guidelines with regional needs (India nuances) and are expected to connect their output to broader organizational strategy.
They will partner with marketing teams to identify and tap into opportunities to enhance customer experience through impactful story-telling across channels. They will also work closely with Creative teams across Intl. (EMEA, Brazil, APAC) on international campaign and event activations and scaling opportunities (incl.AI).
The ideal candidate must be able to think and act both strategically and tactically, showcase high customer obsession, and consistently demonstrate judgment to define and defend creative strategy. They would be collaborative, resilient and thoughtful, an effective communicator, capable of handling multiple projects at once.
Key job responsibilities- Lead visual concept development, campaign design across business inflection points (product launches, events, other Marketing and brand activations) for Echo, FireTV, Kindle, across the Devices retail ecosystem (Amazon, Quick Commerce, Retail Stores). Ensure global brand (message and tone) consistency across customer touchpoints.
- Independently manage, plan, coordinate and execute creative workflows by working with cross-functional stakeholders – internal Devices teams, IN teams and international teams.
- Partner closely with cross functional teams like Marketing, GTM, and International Creatives to build scalable and cohesive creative processes and solutions.
- Plan work allocation with given resources, set processes like design automation, and establish design request & delivery process flow with stakeholders.
- Present new concepts proactively, experiment with and scale AI tools. Establish guidelines and best practices across Devices teams, internationally.
About the team
The Amazon Devices Sales & Marketing team in India is driving an exciting charter of building the brands (Fire TV, Echo, Alexa, Kindle), while building new categories (streaming media sticks, voice / smart home assistants, e-readers). While we partner with teams in IN (Stores, Prime, Pay, Events, Homepage), we work very closely with WW & International teams to build and scale these categories in India.The focus of the marketing organization is to create awareness and consideration for these new categories, enticing customers with category benefits and inspiring them to upgrade their homes.- 5+ years of design experience
- Have an available online portfolio
- Experience in Adobe Creative Suit applications, with high proficiency in Adobe Illustrator, Photoshop, InDesign, and Acrobat using macOS
- Analyze performance data and usability metrics to evaluate the effectiveness of creative assets and inform future designs.
- Excellent communication skills. Excellent Program / Project Management Skills
- Experience with AI tools for asset generation, creative adapts (scale solutions)- Experience with e-commerce, search, social, and other major application types and their UX patterns
- Experience creating services and applications with multiple user touch points on different platforms and devices
- Demonstrated ability to manage multiple projects - prioritization, planning and task delegation
- Ability to think and react in a high-energy, fast paced environment
- Proven ability to manage large and complicated projects with experience leading cross-functional projects and teams
- Strong alignment to Amazon’s Leadership Principles
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