Marketing Manager

Job Description

Company Description

Korea Tourism Organization is the national tourism board of Republic of Korea (South Korea) under its Ministry of Culture, Sports and Tourism. KTO India office is responsible for increasing awareness about tourism to South Korea in India and its neighbouring countries.

Main responsibilities:

1. Planning marketing strategy and activities to promote tourism to South Korea in India and neighbouring SAARC countries (mainly Bangladesh, Bhutan, Nepal & Sri Lanka).
2. Developing new tour products for South Korea (in cooperation with outbound travel agencies & airlines)
3. Developing strategy to promote student educational tourism to South Korea
4. Liaison with Korean organizations in India (Embassy, KOTRA, Cultural Centre, Airlines, etc.) for collaboration opportunities.
5. Joint marketing with partner travel agencies and identifying new partners for co-working.
6. Developing new marketing ideas (online and offline) to adapt to current travel scenario
7. Organizing roadshows and workshops in major cities (participate at major trade shows, organize events both B2B & B2C, and conducting workshops, roadshows, and seminars for the travel industry)
8. Giving regular product training to partner travel agents and travel industry and update them with latest offerings in Korea.
9. Planning & executing activities to promote South Korea as a destination for BLEISURE
10. Organizing FAM trip to Korea for travel trade partners
11. Market research on tourism, hospitality and aviation industry in India and neighbouring countries like Bangladesh, Bhutan, Nepal, and Sri Lanka
12. Managing media relations, press releases, overseeing communication strategies, and conducting strategic communications planning for destination promotion
13. Managing and operating Social Networking/online communication channels and Newsletter
14. Managing and operating digital advertising campaigns & public relations campaigns

• Masters degree in Marketing, Business Administration, Tourism, or a related field required; relevant certifications are a bonus.
• Proven experience in Tourism marketing strategy.
• Strong analytical skills for data analysis, campaign performance tracking, and reporting.
• Excellent communication, leadership, and interpersonal skills for managing stakeholders and teams effectively.
• Familiarity with or interest in Korean culture, tourism, and trends is a plus.
• Ability to work in a fast-paced, dynamic environment while meeting deadlines.