Senior Growth Marketer
Zalaris Chennai Permanent
Role Summary
We are seeking a strategic and driven Senior Growth Marketer to lead and execute global marketing initiatives for our rapidly growing company. This role is suited for an experienced B2B marketer with a background in payroll, HR technology, SaaS, or consulting who can deliver measurable results across international markets.
As part of our global marketing team, you will be responsible for developing integrated, multi-country campaigns that drive awareness, demand generation, and customer engagement across EMEA and APAC.
Your Responsibilities
Global Marketing Strategy & Execution- Own the strategy and execution of global, multi-channel campaigns to support business objectives across regions.
- Work cross-functionally with regional sales, product, and customer success teams to ensure local relevance and global consistency.
- Design and launch high-impact marketing programs across digital, content, events, and partner marketing to generate pipeline.
- Execute ABM and persona-based campaigns across key industries and geographies.
- Partner with product marketing to support global launches, sales enablement, and competitive differentiation.
- Identify and promote customer success stories to build credibility in priority markets.
- Measure and report on marketing performance metrics, using insights to improve effectiveness and ROI across campaigns and regions.
- Maintain a data-driven approach to decision-making and growth marketing.
- 8+ years of global B2B marketing experience, ideally in payroll, HR tech, SaaS, or consulting.
- Experience with global marketing operations and stakeholder management across time zones and cultures.
- Background in companies such as Deel, Zoho, Darwinbox, or firms like EY, KPMG, Wipro, Cognizant, Accenture is a strong advantage.
- Expertise in demand generation, digital marketing, ABM, performance marketing and content strategy.
- Proficiency in CRM and marketing automation tools (e.g. HubSpot, Salesforce, Marketo).
- End-to-end campaign management from ideation to execution to nurturing leads,
- Experience with SEA and omni-channel marketing.
- Strong project management, communication, and analytical skills.
- Bachelor’s degree in Marketing, Communications, or related field; MBA is a plus.
- 8+ years of global B2B marketing experience, ideally in payroll, HR tech, SaaS, or consulting.
- Experience with global marketing operations and stakeholder management across time zones and cultures.
- Background in companies such as Deel, Zoho, Darwinbox, or firms like EY, KPMG, Wipro, Cognizant, Accenture is a strong advantage.
- Expertise in demand generation, digital marketing, ABM, performance marketing and content strategy.
- Proficiency in CRM and marketing automation tools (e.g. HubSpot, Salesforce, Marketo).
- End-to-end campaign management from ideation to execution to nurturing leads,
- Experience with SEA and omni-channel marketing.
- Strong project management, communication, and analytical skills.
- Bachelor’s degree in Marketing, Communications, or related field; MBA is a plus.
- Multicultural working environment
- Friendly and supportive colleagues
- Flat organizational structure
- Growth and development opportunities
- Flexible working conditions
- Competitive compensation and benefits package
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Simplify work life. Achieve more. Our mission is to simplify HR and payroll administration, and empower you with useful information so that you can invest more in people. Our values bind us together as one company as they shape the way we behave towards each other, our customers, and our partners across the markets we serve.
We believe that everyone matters in this company and that no one person is better than another.We dare to aim high! #bestingmyself is everyone’s motto because we give the best version of ourselves to the team.
We believe that the best results are achieved, not by being the best in the team, but by bringing the best out of your team, and supporting each other across the finish line. This is true team spirit.
We are a leading service provider of Human Capital Management (HCM) solutions across Europe, serving more than 1.5 million employees monthly with an annual revenue of 78 million Euros (2020). We hold #1 or #2 positions in most of our markets.
Our consultants have more than 21 years of experience in transforming HR with our clients. For more information about us, go to zalaris.com.
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