YouTube Growth & Category Manager

Job Description

We are looking for a YouTube Growth & Category Manager to own and scale Vedantu's YouTube business end-to-end — driving growth, conversions, and revenue (P&L).

This is not a pure content role. You will operate as a business owner, building a content-to-revenue engine and delivering measurable ROI.

You will work at the intersection of content, product, and growth, translating audience insights into scalable strategies and strong conversion funnels

Roles & Responsibilities:

• Own end-to-end YouTube business performance (views → subscribers → revenue → P&L)
• Build and optimize content-to-conversion funnels to drive paid user growth
• Drive revenue outcomes and improve ROI on content investments
• Define and execute content strategy based on audience insights and trends
• Optimize core metrics: CTR, retention, watch time, engagement, conversions
• Lead experimentation (A/B testing thumbnails, hooks, formats, cadence)
• Partner with educators/creators to improve content quality and conversion effectiveness
• Build and scale distribution ecosystems (community, partnerships, external platforms)
• Leverage analytics to identify growth levers and monetization opportunities
• Collaborate with product, marketing, and business teams for go-to-market alignment
• Present business performance, revenue impact, and growth strategy to leadership

Qualifications & Skills:

• 4–8 years of experience in YouTube growth, content-led growth, or digital business roles
• Proven track record of scaling YouTube channels & driving measurable outcomes (growth/revenue)
• Strong understanding of YouTube algorithms (CTR, retention, watch time)
• Experience building or optimizing conversion funnels and monetization strategies
• Demonstrated ability to own business metrics (growth, revenue, ROI)
• Strong analytical mindset with experience in data-driven decision making
• Experience managing creators, content teams, or cross-functional stakeholders
• Excellent communication and execution skills