E Comm & Marketing Manager

Job Description

Develop and manages the online sales and marketing activities of the e-commerce business. This includes developing and implementing strategies to increase online sales, optimizing the user experience of the e-commerce website, managing the e-commerce platform and technology, and managing quick commerce.

Key Responsibilities:

• Develop and maintain strong relationships with key accounts in the E-Commerce sector
• Identify new business opportunities and drive sales growth for the company
• Strong analytical skills with expertise in in various digital marketing channels, campaign management, performance marketing, etc.
• Lead and drive the growth of E-commerce with a special focus on Quick E-commerce like Swiggy, Zepto, Blinki,t etc.
• Drive account management, ROI-driven marketing, promotions, JBP, TOT, and sales growth.
• Onboard new E-commerce accounts and closure of ToT post evaluation of business potential and operational alignment.
• Work closely with cross-functional teams (Finance, Supply Chain, Media, Marketing) to pilot, measure and scale up e-commerce initiatives.
• Monitor and analyze market trends and competitor activities to identify potential threats and opportunities
• Conduct regular business reviews with key accounts, and analysis covering promotional ROI, sales growth, T2T engagement.
• Ensuring the availability of the entire product range across all regions.
• Heading new product launches on E-commerce.
• Annual closure of JBP with all key accounts with a quarterly review on growth and required changes to be implemented.
• Lead and develop shopper-centric plans from Brand and Category Marketing Plans.
• Participation in events to ensure maximum visibility.
• Develop insights on competition, industry trends, and products.
• Work closely with the marketing team to develop and implement effective strategies to increase brand awareness and drive sales
• Negotiate and finalize contracts and agreements with key accounts
• Ensure timely and accurate invoicing and payment collection from key accounts

Educational Qualifications And Experience:

• Bachelors/Master s degree in Business Administration, Marketing, or a related field
• Minimum of 5-6 years of experience in key account management in the E-commerce preferably from the same industry (FMCG/Food).
• Experience of working on the brand side will be preferred to E-com partner-side.
• Proven track record of successfully managing and growing key accounts
• Excellent communication, negotiation, and interpersonal skills
• Strong analytical and problem-solving abilities
• Ability to work independently and in a team environment