Marketing Manager, Amazon MX Player
The successful candidate should be able to execute flawlessly while demonstrating ability to think strategically as well. This is an exciting opportunity for an entrepreneurial minded candidate who wants to work in a start-up like environment and is passionate about digital media and new customer experiences.
Key job responsibilities
We are seeking a dynamic Marketing Manager to drive engagement for AMXP streaming platform. In this role, you will sit at the intersection of content, product, advertising, and user growth—crafting positioning and go-to-market (GTM) strategies on owned channels that communicate our platform’s unique value.
You’ll leverage data-driven insights, competitor benchmarking, and audience trends to shape go-to-market strategies, content positioning, and lifecycle marketing programs that maximize both audience scale and viewer satisfaction.
Key job responsibilities- Engagement and Retention programs
Define and implement experiment roadmap to drive engagement
Collaborate with growth and retention teams to expand reach in target demographics and emerging consumer segments.
- Consumer Positioning & Messaging
Advocate for consumer insights by leading audience studies, market and competitor research, and voice-of-the-customer collaborations.
- Data-Driven Growth Optimization
Partner with stakeholder teams to deliver frictionless content discovery journey and streaming experience
- Cross-Functional Collaboration
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- MBA
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