Social Media & Omnichannel Marketing Executive

Reports To: Marketing Manager / Founders

About Us:

Zithara.ai simplifies retention and accelerates revenue growth for high-transaction, data-rich industries across India and Australia.

The Role:

We are seeking a creative, data-driven, and multi-faceted Social Media & Omnichannel Marketing Executive to join our growth marketing team in Hyderabad.

In this role, you won't just manage a single social page—you will own our brand’s digital footprint across organic social, paid advertising, and direct engagement channels like Email and WhatsApp. You will design, execute, and optimize cross-channel campaigns aimed at capturing the attention of B2B retail business owners and C-level executives in both India and Australia.

Key Responsibilities:

1. Social Media Marketing (Organic & Paid Ads):

• Organic Strategy: Plan, create, and schedule engaging content across LinkedIn, X (Twitter), YouTube, and Instagram that establishes Zithara.ai as a thought leader in Martech and AI.
• Paid Campaigns: Set up, monitor, and optimize paid ad campaigns on LinkedIn Campaign Manager and Meta Ads Manager to generate high-quality demo requests and inbound leads.
• A/B Testing: Continuously test ad creatives, hooks, and audience segments (specifically targeting the Retail/E-commerce landscape in IN and AU) to maximize ROAS and lower Cost Per Lead (CPL).

1. Omnichannel Execution (Email & WhatsApp Marketing):

• Email Campaigns: Build, segment, and execute targeted email marketing campaigns for inbound nurture tracks, cold outbound sequences, and monthly product newsletters.
• WhatsApp Marketing: Design and deploy conversational WhatsApp marketing workflows for event promotions (like trade shows), webinars, and direct lead re-engagement.
• Analytics Tracking: Monitor key messaging metrics including open rates, click-through rates (CTR), spam scores, and conversion rates to iterate on copy and targeting.

1. Content Creation & Event Support:

• Copywriting: Write compelling, persuasive copy for ad creatives, email subject lines, WhatsApp broadcasts, and long-form social posts.
• Collateral Coordination: Collaborate with graphic designers or utilize tools like Canva to produce crisp, thumb-stopping visual assets and video shorts.
• Event Amplification: Create buzz around major industry events and exhibitions (e.g., pre-booking campaigns for retail trade shows) to drive foot traffic and booth appointments.

Qualifications & Requirements:

• Experience: 2–4 years of proven marketing experience, ideally within a B2B SaaS or Martech company.
• Paid Ads Mastery: Hands-on experience managing and scaling budgets on LinkedIn Ads and Meta Ads.
• Tool Proficiency: Experience using modern marketing tools (e.g., HubSpot, Mailchimp, Intercom, or native WhatsApp API setups). High proficiency with Canva or basic video editing apps is a major plus.
• Exceptional Communication: Stellar written and verbal English communication skills. You must be able to write sharp, professional copy that resonates with business leaders.
• Data-Driven Mindset: You don't just post content; you actively track impressions, clicks, conversions, and revenue metrics to justify marketing spend.
• Location & Shift Awareness: Based in Hyderabad. Willingness to occasionally align campaign scheduling and optimization tracking to match Australian business hours.

What to Expect (Why Join Us):

• High-Growth Environment: Be part of an agile startup team where your ideas are implemented fast, and your impact is visible daily.
• Advanced Tech Stack: Work directly alongside AI engineers and SaaS growth experts, picking up cutting-edge knowledge in AI agents and Customer Data Platforms (CDPs).
• Competitive Compensation: Attractive base salary with performance incentives tied directly to pipeline contribution and lead generation.

Zithara.ai is an equal opportunity employer and values diversity at our company.