Senior Account Manager - Performance Marketing
Job Description
Senior Account Manager – Performance Marketing
Role Type: Full-TimeDepartment: Account Management
Location: Bangalore / Hybrid
Experience: 3–5 years
Reports to: Account Director / Strategy Cluster Head
About Us
Hi! We are Wirality.
A new breed of agency that's independent, brave, and growth-driven.
Our fundamental belief is rooted in ART x MATH — an integrated approach where creative excellence meets media intelligence to deliver incrementally higher ROI.
Infused with a digital-first DNA and an entrepreneurial spirit, we operate with speed, ownership, and conviction. Being independent allows us to break convention, pivot quickly, and win in an ever-changing market.
About The Role
We are looking for a Senior Account Manager – Performance Marketing to lead and grow high-impact client relationships across performance marketing, paid media, and social retainers.
This role is the business spine for brands that rely on Wirality for revenue growth, conversions, and digital scale across platforms such as Meta, Google, Amazon, Flipkart, and quick commerce ecosystems.
You will be the client's strategic partner, the internal team's orchestrator, and the owner of delivery, retention, and account growth.
This role is ideal for someone who understands both numbers and narrative — confident discussing CAC, ROAS, and MER, while also appreciating creative hooks, storytelling, and consumer intent.
The Type of Person We're Looking For- Strong written and presentation skills, comfortable engaging with senior clients and stakeholders
- Deep understanding of performance marketing fundamentals and paid media ecosystems
- Ability to translate business goals into clear, actionable performance and content strategies
- Strong client leadership presence with ownership mindset
- Comfortable working across creative, media, and production teams
- Detail-oriented, process-driven, and proactive in problem-solving
- Positive, collaborative, and built for fast-paced agency environments
Job Description
Client Strategy & Business Growth- Own end-to-end client relationships for growth-stage, performance-driven brands
- Build quarterly and monthly growth plans across paid media, performance marketing, and social retainers
- Translate business objectives (sales, CAC, ROAS, reach, engagement) into actionable plans
- Identify upsell and cross-sell opportunities across media buying, UGC, influencer marketing, and retainers
- Present insights, recommendations, and next steps confidently to senior client stakeholders
Performance Marketing Coordination
(You won't run ads, but you are accountable for how they perform)- Work closely with performance teams across Meta, Google, Amazon, Flipkart, and Q-commerce platforms to:
- Set performance targets
- Review weekly and monthly reports
- Diagnose performance dips and spikes
- Align creative and media outputs
- Prioritize experiments and tests
- Apply working knowledge of attribution, CAC, ROAS, MER, funnels, and creative impact
- Convert media performance insights into actionable creative and strategic decisions
- Lead planning and execution of awareness and reach campaigns across digital inventories
- Collaborate with media planners on strategy, allocations, targeting, and optimization logic
- Ensure brand safety, compliance, pacing, and quality of delivery
- Coordinate with vendors, publishers, and platform partners to drive results
- Oversee retainer clients focused on organic growth, storytelling, and community building
- Lead monthly content calendar discussions with creative and strategy teams
- Ensure consistent delivery of:
- Static creatives
- Short-form videos
- Storylines
- Influencer integrations
- Track engagement, reach, follower growth, and insights to refine content strategies
- Maintain brand tone, consistency, and growth trajectory
- Manage and mentor Account Executives and Junior Account Managers
- Work closely with:
- Director – Media
- Cluster Head – Paid Media
- Creative Strategists
- Creative and Production teams
- Create project plans, timelines, approval flows, and ensure zero-delay execution
- Maintain strong cross-department alignment
- Ensure timely weekly, monthly, and quarterly reporting
- Convert performance data into strategic recommendations
- Pre-empt escalations with early warning flags and proactive solutions
- Drive renewals, expansions, and long-term client retention through value demonstration
- 3–5 years of account management experience in a digital-first agency
- Strong understanding of performance marketing and paid media fundamentals
- Comfortable reading and interpreting dashboards (Meta, Google Ads, Amazon Ads, Flipkart Ads)
- Experience managing social retainers and creative output
- Excellent verbal and written communication skills
- Strong project management and coordination capabilities
- Experience working closely with creative and media teams
- Detail-obsessed and process-driven
- Confident handling senior client conversations
- Comfortable asking why is performance down
- Hungry to grow account size and revenue
- Able to balance creative thinking with performance logic
- Collaborative, grounded, and team-first
- Built for high-volume, fast-paced agency environments
- Strong collaborator with a feedback-first mindset
- Excellent time management and consistency
- A good sense of humor and wit
- Passion for cinema, television, and popular culture
Life at Wirality
We pride ourselves on being a human-first company and strive to make this a place where people want to build long-term careers.
Our Platinum Rules- Make the job of the person next to you easier
- Be the person everyone wants to work with
- Honey > Vinegar
- Lead by example
- EQ over IQ
- Solution over problem
- Send your CV + cover note to [Confidential Information]
- Attach your body of work or case studies
- Tell us why you want to work with us
- Resume Shortlisting – We look for experience, creativity, and attention to detail.
- Screening Call – A quick vibe check to understand your background and expectations.
- Assignment Round – A short design adaptation task to showcase your craft. Initial
- Interview – Walk us through your portfolio and design thought process.
- Final Interview – A conversation with our Founder about vision, culture, and fit.
- Offer & Onboarding – If it's a match, we make it official!
Note: Due to high application volumes, only shortlisted candidates will be contacted.
Skills: performance analytics,growth marketing,ad platforms,youtube ads,internet advertising,performance marketing strategy,cross-functional collaborations,data-driven decision making,google analytics,paid social media campaigns,roi & roas optimization,funnel optimization,performance marketing,detail oriented,google sheets,client communication,paid media specialist,client servicing,display advertising,budget management,campaign optimization,campaign management,brand marketing,reporting dashboards,digital marketing,account management,a/b testing,media planning & execution,google tag manager,meta ads (facebook & instagram),time management,paid search campaigns,problem solving,google ads,conversion tracking