Digital Mktg Advisory Analyst

apartmentAccenture placeMumbai calendar_month 
Skill required: Marketing Operations - Digital Project Management

Designation: Digital Mktg Advisory Analyst

Qualifications:BSc/Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers.
Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do? Individual will be responsible to manage Multichannel Campaign requests received via email/phone/OC

Manage end-to-end Multi Channel campaign process for Pharma industry

Individual is needed to complete tasks (deploy emails, Generate Distribution list, Create workflows, Create Test data, Test workflow end to end, manage calls with the project managers) on time and error-free.

Ensure progress, issues and agreements are properly documented and acted upon.

Ensure all quality standards are met

Follow transactions/issues tracking mechanism and capture all the details required on the tracking tool

Bachelor’s degree (preferably Science)

Minimum 3+ years of Email Marketing Experience.

Minimum 3 years of experience of working on MOS products: particularly Word, PowerPoint, Excel & Outlook.

Strong analytical knowledge in the marketing space.

Impeccable time management and communication skills

Project and Client (Brand team) management experience is a must.

Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management.

Overseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm.

What are we looking for? •Ability to handle disputes
  • Ability to manage multiple stakeholders
  • Ability to meet deadlines

Candidate should be a graduate

Minimum 1year experience in Email/Campaign Management required.

Strong verbal and written communication skills

Strong listening skills

Excellent customer service skills and experience in customer facing role.

Able to work in a highly dynamic environment and able to multi-task.

Intimate knowledge of Campaign Management Best Practices and trends.

Basic Knowledge of how a Database works which can be leveraged for Campaign Management is a must.

Knowledge of SFMC - Desirable

Other email delivery applications: Dream, , Marketo, Eloqua, Responsys – Mandatory if they don’t have SFMC – high proficiency

Knowledge of SQL and JS desirable

Roles and Responsibilities: •In this role you are required to do analysis and solving of lower-complexity problems

  • Your day to day interaction is with peers within Accenture before updating supervisors
  • In this role you may have limited exposure with clients and/or Accenture management
  • You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments
  • The decisions you make impact your own work and may impact the work of others
  • You will be an individual contributor as a part of a team, with a focused scope of work
  • Please note that this role may require you to work in rotational shifts
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