Associate Marketing Manager, IN Consumables

Job Description

Description

Amazon.in Core Consumables team is seeking a creative, analytical, and highly motivated Associate Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience.

The successful candidate for this high impact role should :

• Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
• Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business.
• Analyze customer cohorts and drive initiatives to improve growth key cohorts.
• Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
• Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.
• Develop the category's style guidelines, merchandising calendar, promotions, and packages for brand promotions.
• Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
• Present to senior management externally and internally.
• Drive customer lifecycle management activities including customer acquisition, retention to drive growth
• Do planning for category marketing P0 metrics and budget
• Drive monetization of marketing inventory to scale engagement with brands and grow them

Meet business goals while ensuring a top-notch customer experience.

• 3+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience using GenAI tools
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

• 3+ years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience in a marketing role and proficient with analytic tools

• Master's degree
• Knowledge of Microsoft Excel at an advanced level, including: pivot tables, macros, index/match, vlookup, VBA, data links, etc.

If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Company - ASSPL - Karnataka

Job ID: A10383674