Graphic Designer & Video Editor
Location: Mohali (On-site)
Shift: US Night Shift (7:30 PM – 4:30 AM IST)
Market: United States (Residential Solar)
About the Role
We are looking for a highly creative and performance-driven Creative Designer & Video Content Specialist who can own end-to-end visual content production. This role blends design, video production, and AI-powered workflows to create high-impact creatives that drive engagement and conversions in the US residential solar market.
Key Responsibilities- Multi-Format Design
Create high-impact static creatives for Facebook, Instagram, LinkedIn, and landing pages
Design technical diagrams, solar process infographics, pitch decks, and website visuals
Develop scroll-stopping ad creatives optimized for performance and conversions- Video Production
Script, edit, and produce short-form videos (Reels, TikToks, Shorts)
Create mid-form educational and explainer videos for YouTube
Add motion graphics, subtitles, transitions, and strong hooks tailored for US audiences- AI-Integrated Creative Workflow
Leverage AI tools to enhance speed and quality of content production, including:
ChatGPT for script ideation, hooks, and ad angles
Higgsfield, Krea for visual generation and concept exploration
HeyGen for AI avatar-based content
InVideo for rapid video prototyping
Other emerging AI tools for creative experimentation
Combine AI efficiency with strong human creative judgment- Ad Creative Optimization
Collaborate with the marketing team to A/B test creatives
Develop multiple variations (headlines, thumbnails, hooks, CTAs)
Suggest new creative strategies based on performance data insights
Continuously optimize creatives to improve conversion rates and reduce CPL- Brand Consistency
Maintain and evolve brand guidelines to ensure premium, clean, and trustworthy visuals
Align all creatives with US market aesthetics and expectations
Balance performance marketing goals with strong brand positioning- Asset & Workflow Management
Independently manage the creative production pipeline
Maintain an organized library of raw footage, templates, thumbnails, and final assets
Build reusable templates to scale content production efficiently
Requirements
2–5 years of experience in graphic design and video content creation
Strong portfolio showcasing ad creatives, motion graphics, and video editing
Proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
Experience with AI creative tools is highly preferred
Understanding of performance marketing creatives (especially for US audience)
Ability to work in a fast-paced, high-ownership environment