Urgent opening For Digital Marketing Lead-MobileE-Commerce

apartmentExpertiz placeHyderabad calendar_month 

Job Description

Job Summary:

We are looking for a highly driven Digital Marketing Head to take full ownership of funnel marketing, drive exponential growth in paid signups, and enhance the company's digital brand. This role will require cross-functional collaboration, marketing innovation, and execution expertise in a fast-growing B2B/SaaS environment.

Key Responsibilities:

  • Take complete ownership of funnel marketing and associated KPIs
  • Lead initiatives to scale the funnel 100x and increase conversion rates of paid signups
  • Enhance the company's brand through thought leadership and content strategy
  • Maintain and monitor a near real-time KPI dashboard for all marketing channels
  • Strategically manage the marketing budget for maximum return on investment
  • Collaborate closely with sales, product development, and strategy teams to ensure alignment and unified direction

Ideal Candidate Profile:

  • Proven experience in building and scaling marketing teams in a B2B/SaaS company
  • Demonstrated success in driving exponential growth through inbound marketing strategies
  • At least 5 years of hands-on digital marketing experience
  • 2–3 years of relevant experience in the B2B/SaaS space
  • Skilled in managing or executing PPC, influencer marketing, SEO, email marketing, content marketing, and social media
  • Proficient with tools and techniques for deep analytics, A/B testing, conversion optimization, and marketing automation
  • Strong understanding of the full customer journey from landing page to sign-up and onboarding
  • Broad knowledge of digital PR and online brand management
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