Senior Manager Marketing/ Customer Relationship/ Super Market Stores

Job Description

Senior Manager Marketing/ Customer Relationship/ Super Market Stores

This full-time, on-site role in Bengaluru requires close collaboration with cross-functional teams, external agencies, and vendors.

• Sales Generation:
• Develop and execute marketing strategies and campaigns to drive sales across all channels, including physical stores and online platforms.
• Analyze sales performance and market trends to identify opportunities for growth and optimization.
• Collaborate with the category team to ensure alignment between marketing efforts and sales objectives.
• Marketing Budgeting:
• Develop and manage annual marketing budgets in line with company goals and financial targets.
• Monitor and optimize marketing expenditures to ensure efficient allocation of resources and minimize Customer Acquisition Cost (CAC).
• Conduct regular budget reviews and adjustments based on performance and market dynamics.
• Customer Acquisition:
• Implement targeted marketing campaigns and initiatives to attract and acquire new customers across diverse demographics.
• Utilize market research and customer insights to identify key customer segments and optimize acquisition strategies.
• Evaluate the effectiveness of customer acquisition channels and adjust marketing efforts accordingly.
• Customer Retention and Loyalty:
• Develop and implement strategies to enhance customer satisfaction, retention, and loyalty.
• Manage customer loyalty programs and initiatives to drive repeat purchases and increase customer lifetime value.
• Monitor customer feedback and sentiment to identify areas for improvement and implement solutions to enhance the customer experience.
• Brand Building:
• Develop and execute brand-building strategies to enhance brand awareness and equity across all touchpoints.
• Ensure consistency in brand messaging, visual identity, and customer experience across physical and digital channels.
• Collaborate with internal teams and external partners to develop compelling brand campaigns and initiatives.

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• 5 to 8 years of experience in Retail FMCG Marketing.

• Expertise in marketing strategy, planning, and execution.
• Proven experience in Sales Generation, Marketing Budgeting, Customer Acquisition, Customer Retention and Loyalty, and Brand Building.
• Experience in Store visit, store operations, and Marketing, particularly within super market stores or similar retail environments (e.g., Health & Glow).
• Experience in digital marketing and social media management.
• Excellent written and verbal communication skills.
• Experience in brand management and market research.
• Demonstrated ability in New Store Openings - Launch/Activations and driving Existing Stores Performance boost Activations at the Store.
• Proficiency in New Product Launch, Visual Merchandize, Offers & Campaigns
• Growth Marketing
• Loyalty & Retaining Festive Activations
• South Brand Campaign.
• Strong analytical capabilities and data-driven decision-making skills.
• Experience in managing teams and working collaboratively with cross-functional teams.
• Familiarity with the organic and natural products industry is a plus.