Young Sales Leaders (YSL)

Job Description

Young Sales Leader (YSL) Program

Reporting to: To be confirmed post-deployment

Eligibility Criteria (Mandatory):

• MBA/PGDM in Marketing (Full-time, 2-year course)
• 2025 pass-out from Tier-1 Premier B-Schools only
• Excellent communication & interpersonal skills to collaborate and influence key stakeholders
• Willingness to be deployed across PAN India

Training Period:

Duration: 6 Months as Management Trainee – Sales

What You Will Learn:

On-the-Job (OJT) Training Exposure Across:

• Sales Volume: Plan, deliver, and sustain high volumes
• Sales Excellence: Measure productivity, design programs, understand macroeconomics, manage stakeholders
• Market Knowledge: Competitor analysis to capitalize on opportunities
• Distributor Management: Monitor, identify & troubleshoot – deliver ROI
• Cost Control: Manage budgets
• Team Development: Lead, motivate, and empower teams to drive high performance
• New Initiatives: Drive innovation & leverage technology

How You Will Learn:

• Mentoring & Coaching
• Project Allocation, Delivery & Monitoring
• Shadowing Stakeholders & Sales Leaders
• Performance Monitoring & Review

Salient Features of the Program:

• Flagship program providing on-ground exposure to strategic operations & executional excellence in General Trade Sales
• Development of strong business acumen through rigorous training and hands-on experience
• Deep understanding of product, consumer behavior, sales excellence, and competitive landscape across diverse markets
• Leadership skill development through team handling responsibilities and real-time problem-solving
• Confirmation into Area Sales Manager (ASM) role upon successful completion of training

Benefits of the Program:

• Cross-functional learning with short-term stints in:
• Marketing
• Commercial
• Supply Chain Management (SCM)
• Manufacturing
• Development of robust sales acumen and real-time market exposure
• High visibility through national-level engagement
• Accelerated career growth and business mobility opportunities
• Mentorship from seasoned industry leaders
• Exposure to both Pan-India and International assignments

Post-Training Role:

• Confirmed role: Area Sales Manager (ASM)
• Responsibility for sales delivery across multiple SKUs
• Collaboration with Commercial, Marketing, and MEM teams
• Leading and managing a team of 8–10 frontline sales executives

Compensation:

• Fixed CTC: ₹16 LPA
• One-Time Deferred Payment: ₹1.5 LPA
• Additional Lucrative Benefits applicable after confirmation into ASM role