Brand Manager | FMCG-Hygiene Care | Gurgaon | 3+ years

About Our Client

The hiring organisation is a large entity within the FMCG sector. They are committed to delivering quality products and maintaining a strong presence in the industry.

1. Develop Brand Offer for the brand, variants and new product lines - Packaging and Communication
2. Develop Annual marketing plan including Go to Market Plan for current brand and New Launches and execute the approved plans
3. Work closely with Advertising/Media agency for all ATL creative development & execution and with internal BTL team for planning and execution of BTL initiatives. Major works include- Innovations, creative development, Digital mediums to drive consumer awareness, consideration and trials.
4. Identify competitor's brands, assess consumer perception and decide the right positioning for the products.
5. Drive brand sales Continuous improvement of Gross Margin
6. Price pack architecture
7. Manage brand-wise ROMI and perform periodic evaluation with respect to annual business plan.
8. Liaison with various stakeholders of a new product launch roadmap and prepare regular trackers
9. Regularly Interact with consumers/non-consumers of RSPL, competitor brand and retailers through Market Surveys during Market visit.

The Successful Applicant

A successful Brand Manager - Hygiene Care should have:

• A degree in Marketing, Business Administration, or a related field.
• Proven experience in new product development within the FMCG sector
• Strong analytical and problem-solving skills to identify market opportunities.
• Excellent project management and organisational abilities.
• Knowledge of industry regulations and quality standards.
• Ability to work collaboratively with cross-functional teams in a fast-paced environment.
• Effective communication and presentation skills.

• Opportunities to work with a leading organisation in the FMCG industry.
• Inclusive and collaborative workplace culture.