Sr. Marketing Manager (US Market - B2C Focus)

Employment Type: Full time

Shift Timing: 7:30 PM IST to 4:30 AM IST

ROLE OVERVIEW

We’re looking for a Marketing Manager who thrives in execution, coordination, and making things actually happen. This role acts as Head of Marketing and acts as the central engine that translates strategy into high-quality, on-time delivery across teams.

1. Execution Ownership

• Own end-to-end execution of marketing campaigns across channels
• Translate strategic plans into actionable briefs, timelines, and deliverables
• Ensure zero drop-offs between ideation and go-live

1. Team Coordination

• Act as the single point of contact between design, content, performance, product, and external agencies
• Align cross-functional teams to deliver against campaign goals
• Run structured sprint planning and consistent follow-ups

1. Project & Timeline Management

• Build and manage detailed project plans with clear milestones
• Track progress, flag risks early, and eliminate bottlenecks
• Ensure campaigns are delivered on time and at expected quality standards without exceptions

1. Lead Management & Funnel Coordination

• Own the lead flow lifecycle from vendor handoff to inside sales conversion
• Act as the bridge between Vendor Manager and Inside Sales to ensure zero lead leakage
• Ensure proper lead allocation, tracking, and hygiene within CRM systems
• Identify funnel drop-offs and proactively resolve them with relevant teams
• Create structured weekly reports on lead performance and optimization areas

1. Quality Control

• Maintain brand consistency across all assets and channels
• Review deliverables before final approvals
• Ensure all outputs align with strategy and defined standards

1. Data & Reporting

• Track campaign and lead performance in collaboration with performance marketing and sales teams
• Share execution-level insights and learnings with the Head of Marketing
• Maintain dashboards for campaign tracking and funnel visibility

1. Process Implementation

• Work closely with the Head of Marketing to implement systems, workflows, and SOPs
• Build scalable processes for both campaign execution and lead management
• Continuously improve operational efficiency across teams

• 7+ years of experience in marketing execution, campaign management, or lead lifecycle management
• Strong understanding of digital marketing, sales funnels, and CRM systems
• Experience working with inside sales teams and external vendors/agencies
• Exceptional communication skills, with the ability to manage stakeholders, drive clarity, and ensure alignment across teams
• Strong ownership mindset with the ability to handle multiple priorities without compromising on deadlines
• Highly detail-oriented with a structured approach to problem-solving and execution
• Ability to operate in fast-paced environments with consistency and reliability

• Campaigns are executed seamlessly and delivered on schedule without delays
• Leads are managed efficiently with clear visibility and minimal leakage
• Cross-functional teams operate with alignment and clarity
• Deadlines are consistently met without follow-ups or escalations.