Area Sales Manager

Job Description

Principal Accountabilities:

1. Territory Sales Volumes

• Efficient management of Renault India commercial budgets.
• Implementation of commercial activity campaigns.
• Manage new model launches at the dealership end.

1. Market Share (based on TIV)

• Study competitor efforts and strategies in the territory and share relevant insights with H.O. teams.
• Provide feedback on the efficiency of dealer programmes.
• Micro‑level monitoring of dealership local marketing activities.
• Collaborate with Marketing to enhance brand visibility in the territory.

1. Customer Retention

• Monitor the dealership's Lost Customer Database.
• Conduct RCA for enquiries not converted into bookings.
• Strengthen dealership referral programmes.
• Implement initiatives to improve customer experience (CX) across the dealer network.
• Ensure dealer staff are trained per RIPL guidelines.

1. Dealer Relationship Management

• Assist the Business Manager with dealer financial performance issues.
• Build professional and motivational relationships with Sales Consultant teams.
• Ensure achievement of quality and profit objectives for assigned dealers.

Knowledge & Skills:

Qualifications :

• U.G, Degree or Diploma in Mechanical / Automobile Engineering : B.E / B.Tech
• Additional Qualification: Post Graduate Degree (MBA) or Diploma (PGDBM)

Relevant Experience :

Similar position in Channel Sales business with OEMs ; minimum 7 – 10 yrs of Field Experience

Core Competencies :

1. Commercial Acumen
2. Product Knowledge
3. Focus on Dealership Profitability
4. Competition Awareness
5. Customer Focus
6. Relationship management Skills (DP)
7. Collaborative Team Player, 8. Adaptability & Flexibility
8. Leadership (training & motivating dealership staff)