ASSOCIATE BUSINESS ANALYST - Marketing

Job Description

Experience: 25 Years

Role Overview

We are looking for a hands-on marketing professional who can execute content and campaign activities end-to-end. The ideal candidate should be strong in content creation, storytelling, and digital marketing, with the ability to independently drive deliverables.

• Create high-quality whitepapers, articles, blogs, and case studies
• Develop compelling copy for campaigns, emailers, and web pages
• Build presentation decks (PPTs) for solutions, campaigns, and leadership reviews
• Create video storyboards for product and solution videos
• Support and execute digital marketing campaigns (email, social, LinkedIn, etc.)
• Work closely with internal teams to understand solutions and translate them into marketing content
• Ensure timely delivery of content and campaign assets

• Strong content writing and storytelling skills
• Experience in whitepaper development and long-form content
• Hands-on experience in copywriting for marketing campaigns
• Good experience in PowerPoint creation (PPT storytelling)
• Ability to create video storyboards and content flow
• Hands-on experience with tools like Canva, Claude, ChatGPT
• Basic understanding of digital marketing campaigns (email, social, lead generation)

• Experience in IT services / software services marketing
• Understanding of AI, data, and digital transformation topics
• Exposure to B2B marketing and campaign execution

• Hands-on and execution-focused
• Strong attention to detail
• Ability to work independently and manage multiple tasks
• Good communication and collaboration skills

Marketing