Influencer Marketing Specialist

Job Description

Location: Gurugram, Sector-67

Timing: 10:00 am to 7:00 pm

No. of Vacancies: 01

About the Role:

You will work closely with creators, track campaign performance, and contribute to the growth and success of our influencer initiatives.

Key Responsibilities:

• Conducting competitive research to identify influencer marketing trends and opportunities.
• Development and execution of influencer strategies aligned with brand goals and campaign objectives.
• Help identify and onboard creators across beauty, lifestyle, wellness, and other relevant categories.
• Build and maintain positive relationships with influencers to foster authentic collaborations.
• Monitor influencer performance metrics (engagement, reach, conversions, etc.) and provide insights to optimize campaigns.
• Collaborate with internal teams (creative, brand, performance) to coordinate influencer content in line with marketing plans.
• Preparing regular reports to track influencer campaign effectiveness and ROI.
• Stay informed on emerging social media platforms, tools, and creator trends to support innovative campaign ideas.

Requirements:

• 2-4 years of experience in influencer marketing or related digital marketing roles.
• Good understanding of major social media platforms (Instagram, YouTube, TikTok).
• Strong communication and interpersonal skills.
• Analytical mindset with the ability to track and interpret performance data.
• Organized, proactive, and comfortable working in a dynamic environment.
• Passionate about content creation, influencers, and community engagement.