Lead Associate - Business Development

Job Description

Lead Associate – Outbound Sales (Market Research & Consulting)

Employment Type: Full-time

https://www.nexdigm.com/market-research/

Role Overview

We are looking for a highly motivated Associate – Outbound Sales to support business development for our Market Research and Consulting practice. This role focuses on generating new business opportunities through outbound sales activities across global markets including India, APAC, EMEA, Europe, and the USA.

The candidate will be responsible for identifying potential clients, conducting outreach through cold calls, emails, and LinkedIn, generating qualified leads, and supporting the conversion of opportunities into research projects. The role also involves coordinating with internal research and operations teams to support proposal development and client engagement.

• Drive outbound lead generation through cold calling, cold emailing, LinkedIn outreach, and targeted prospecting.
• Identify potential clients globally across India, APAC, EMEA, Europe, and the USA that require market research, consulting, or competitive intelligence services.
• Build and maintain prospect databases across industries including logistics, healthcare, technology, agriculture, infrastructure, mobility, and financial services.
• Reach out to decision-makers such as strategy heads, business development leaders, procurement teams, and research managers.
• Generate qualified leads and schedule meetings with prospective clients.
• Identify and track Requests for Proposal (RFPs) and Requests for Quotation (RFQs) through procurement portals, online platforms, and industry networks.
• Support preparation of proposals, capability documents, and commercial quotations in coordination with internal research and operations teams.
• Participate in client calls to understand research requirements and help translate them into project scopes.
• Maintain consistent follow-ups with prospects and nurture relationships to convert leads into opportunities.
• Track outreach activity, leads, meetings, and opportunities through CRM or internal sales tracking tools.
• Support senior sales leadership in pipeline development and market expansion initiatives.

• 1–2 years of experience in B2B sales, lead generation, or business development.
• Experience in outbound sales activities such as cold calling, cold emailing, and LinkedIn prospecting.
• Strong interest in selling consulting, market research, or knowledge services.
• Good communication and presentation skills.
• Ability to engage with international clients and conduct professional outreach.
• Strong organizational skills and ability to manage multiple prospects simultaneously.
• Comfortable working with targets related to lead generation and meeting scheduling.
• Basic understanding of market research, consulting, or advisory services is preferred.

• Number of outbound leads generated.
• Number of meetings scheduled with prospective clients.
• RFPs and RFQs identified or secured.
• Qualified opportunities created for the sales pipeline.
• Contribution to new business revenue generation.
• Expansion of client conversations across global markets.

• Experience working in market research firms, consulting companies, or knowledge services organizations.
• Exposure to international client outreach or global B2B lead generation environments.