Insights Associate Analyst

Overview

The Insights Associate Analyst is a key insights partner role to the QFNA business which is a larger part of the PFUS brand and marketing teams. This role supports the understanding of retail & consumer data to identify growth opportunities for the PepsiCo PFUS business.

This role enables acceleration of the PepsiCo business growth by contributing to the S&T team within the Hub. The team is also responsible for creating/updating dashboards, delivering periodic and on-demand performance reviews and addressing ad-hoc requests based on internal and external data sources.

Responsibilities

Functional Responsibilities:

• Execute against the team charter for the Insights & Reporting vertical
• Be an indispensable insights business partner to the PFUS Business Unit in terms of knowledge of categories and brands supported (knowing the business cold), understand the key US market & consumer trends, master fundamentals of Circana IRI tools to be able to execute trends to insights to actions
• Execute market, portfolio and brand level reporting of marketing KPI performance (utilizing dashboards, templated decks, and reporting tools)
• Leverage business performance explanations in form of ad-hoc asks or strategic deck development from teams around the PFUS BU to incorporate considerations beyond data into reporting
• Be proactive and find opportunities to explain business performance, drivers and optimization opportunities
• Monitor key channel, customer, competitor (incl. PL) and emerging player performance and execute reporting at required intervals
• Process management
• Support communication processes with Insights & Reporting vertical leaders and Business Partners (project planning, workflow monitoring, quality checks, on-going changes)
• Help Insights & Reporting vertical leadership develop and finetune internal COE processes (work-flow mapping, pain-points and bottlenecks management) both related to service delivery and internal center operations
• Improve existing processes based on frequent end-user and Business Partner feedback loop
• Hub strategy delivery
• Act as a business partner for insights, strategy & delivery point of contact for all regular reporting & analysis needs for Business Partners as aligned
• Support simplification, standardization and digitalization efforts (in cooperation with global and sector stakeholders)

• A junior/mid-level Insight or Analytics professional with experience in a leading research agency (Nielsen/IRI Circana) as client servicing front end role or in any consumer goods company part of BU insights function with 5 years+ experience
• Education: Masters in marketing or management, economics, mathematics
• Potential to develop leadership and influencing profile in line with Insights Leader of the future definition: Motivates action through fact-based material; Has a track record of identifying and championing new processes for improving fact-based decision making. Can synthesize multiple, disparate data sources into key reports. Formulates a strong POV and can articulate future scenarios; Is a great storyteller.
• Strong collaborator: Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets; will be willing and able to embrace Responsive Ways of Working
• Proven analytics, shopper research experience, consumer insights experience or commercial experience in a combination with strong analytical skills
• High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRI (POS and HH panel), GlobalData, Kantar Worldpanel, etc.
• Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually
• Experience with strong MS Office mastery with strategic presentation and excel mastery is a must, PowerBI knowledge is a plus
• Managerial experience: not needed but a plus
• Fluent spoken & written English – a must have
• A junior/mid-level Insight or Analytics professional with experience in a leading research agency (Nielsen/IRI Circana) as client servicing front end role or in any consumer goods company part of BU insights function with 5 years+ experience
• Education: Masters in marketing or management, economics, mathematics
• Potential to develop leadership and influencing profile in line with Insights Leader of the future definition: Motivates action through fact-based material; Has a track record of identifying and championing new processes for improving fact-based decision making. Can synthesize multiple, disparate data sources into key reports. Formulates a strong POV and can articulate future scenarios; Is a great storyteller.
• Strong collaborator: Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets; will be willing and able to embrace Responsive Ways of Working
• Proven analytics, shopper research experience, consumer insights experience or commercial experience in a combination with strong analytical skills
• High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRI (POS and HH panel), GlobalData, Kantar Worldpanel, etc.
• Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually
• Experience with strong MS Office mastery with strategic presentation and excel mastery is a must, PowerBI knowledge is a plus
• Managerial experience: not needed but a plus
• Fluent spoken & written English – a must have

Functional Responsibilities:

• Execute against the team charter for the Insights & Reporting vertical
• Be an indispensable insights business partner to the PFUS Business Unit in terms of knowledge of categories and brands supported (knowing the business cold), understand the key US market & consumer trends, master fundamentals of Circana IRI tools to be able to execute trends to insights to actions
• Execute market, portfolio and brand level reporting of marketing KPI performance (utilizing dashboards, templated decks, and reporting tools)
• Leverage business performance explanations in form of ad-hoc asks or strategic deck development from teams around the PFUS BU to incorporate considerations beyond data into reporting
• Be proactive and find opportunities to explain business performance, drivers and optimization opportunities
• Monitor key channel, customer, competitor (incl. PL) and emerging player performance and execute reporting at required intervals
• Process management
• Support communication processes with Insights & Reporting vertical leaders and Business Partners (project planning, workflow monitoring, quality checks, on-going changes)
• Help Insights & Reporting vertical leadership develop and finetune internal COE processes (work-flow mapping, pain-points and bottlenecks management) both related to service delivery and internal center operations
• Improve existing processes based on frequent end-user and Business Partner feedback loop
• Hub strategy delivery
• Act as a business partner for insights, strategy & delivery point of contact for all regular reporting & analysis needs for Business Partners as aligned
• Support simplification, standardization and digitalization efforts (in cooperation with global and sector stakeholders)