SEO, Content and Social Media

Job Description

This is not a social media executive role. You will work on technical B2B content, SEO, LinkedIn growth, AI

search optimisation, webinars, email workflows, and authority building for a global pharma audience.

You do not need prior pharma experience. You do need strong writing ability, curiosity, execution discipline, and

the ability to learn complex technical subjects quickly.

1. Content & SEO

• Own and execute SSI's content calendar across blogs, LinkedIn, YouTube, webinars, and email
• Write and publish long-form technical content based on internal discussions with the technical team
• Perform keyword research, on-page SEO, internal linking, and content optimisation
• Build topic clusters around visual inspection, Annex 1, injectable compliance, and related industry

• Monitor performance using Google Search Console and analytics tools

1. AI Search & Authority Building (AEO/GEO)

• Optimise content for AI-driven search platforms including ChatGPT, Perplexity, Gemini, and Bing
• Implement structured content and schema markup across website pages
• Create Q&A-style educational content targeting high-intent regulatory search queries
• Build authority for SSI's technical experts through author pages, citations, and publication workflows

1. LinkedIn & Social Media

• Manage SSI's LinkedIn company page and publishing cadence
• Create educational posts, carousel content, conference updates, and product-focused content
• Support founder-led thought leadership content
• Repurpose long-form content into short-form social formats

1. Video & Webinar Marketing

• Manage SSI's YouTube channel and video publishing workflows
• Coordinate technical recordings, transcripts, captions, and video SEO
• Execute webinars end-to-end
• Repurpose webinar and video content into SEO assets

1. Email Marketing & Analytics

• Build nurture workflows in Zoho Campaigns or equivalent tools
• Manage newsletters and audience segmentation
• Track and report marketing KPIs:
• organic traffic
• keyword rankings
• LinkedIn growth
• webinar leads
• email metrics
• inbound enquiries

• 1–3 years in digital marketing, SEO, content, LinkedIn, or B2B marketing
• Excellent written English — clarity and structure matter
• Strong understanding of SEO fundamentals and content strategy
• Ability to independently execute and manage workflows
• Comfortable learning technical subject matter

• Experience with AI search optimisation (AEO/GEO)
• Schema markup and structured content knowledge
• LinkedIn carousel/content design experience
• YouTube SEO or webinar marketing experience
• Canva, WordPress/Wix, Zoho Campaigns, or marketing automation exposure
• B2B or technical content background

• Opportunity to build an inbound engine from scratch
• Direct access to deep technical expertise and global industry exposure
• Rare experience in technical B2B pharma marketing
• Exposure to AI search optimisation and authority-led content systems
• Fast growth path into Marketing Lead / Head of Marketing role