Digital Marketing Manager

Job Description

Key Responsibilities:

• Strategic Roadmap: Develop and lead comprehensive marketing strategy across digital, offline, and performance-driven channels.
• Performance Marketing: Optimize ROI-driven campaigns using SEM, PPC, affiliate networks, and programmatic advertising while ensuring alignment with overall brand objectives.
• Integrated Campaigns: Plan and execute cohesive digital and offline marketing initiatives (SEO, social media, email, SMS etc).
• Analytics & Optimization: Utilize advanced analytics tools (e.g., Google Analytics, CRM software) to monitor campaign performance, refine strategies, and achieve KPIs.
• Customer Engagement: Design campaigns to boost customer acquisition, engagement, and retention, ensuring exceptional end-to-end experiences.
• Collaboration: Partner with Product, Design, and Sales teams to implement customer-focused strategies.
• Team Leadership: Build and mentor a high-performing marketing team to deliver innovative campaigns.
• Market Trends: Stay ahead of industry trends to innovate marketing efforts and outshine competitors.

Requirements:

• Proven experience in a performance-driven marketing role with successful digital and offline campaign execution.
• Strong analytical skills and familiarity with tools like Google Analytics, CRM systems, and automation platforms.
• Expertise in SEO, SEM, and social media management.
• Hands-on experience with branding and creative development.
• Excellent communication, project management, and team leadership abilities.
• Background in partnerships and agency collaboration is highly desirable.