Performance Marketing Manager | Global EdTech Company

apartmentMichael Page placeMumbai calendar_month13/10/2026

About Our Client

Its a global EdTech Company. The company runs two brands, each with its own website and ad accounts, and launches several new courses every year. Paid media is its largest source of new students, and this role is responsible for generating leads that convert to students.

Job Description

Own Google Ads and Meta Ads
Manage and optimize significant monthly media budgets
Drive lead generation at scale
Improve CPL and overall lead volumes
Experiment with additional paid acquisition channels such as:
◦ TikTok
◦ Reddit
Own campaign tracking and measurement
Understand CRM-driven attribution and downstream funnel performance
Rapidly launch and iterate campaigns/ad sets
Develop new strategies for scaling acquisition rather than merely executing existing campaigns
Use AI tools to improve operational efficiency and free up time for higher-value strategic work

The Successful Applicant

10 years in performance/digital marketing.

Target candidates should have:

Strong lead-generation experience
Experience scaling businesses and acquisition engines
Hands-on expertise across Google + Meta
Exposure to other channels such as TikTok and Reddit
Strong tracking, measurement and attribution capabilities
Working knowledge of CRM systems
Ability to think strategically about increasing lead volumes
High execution speed and ownership
Good understanding of AI tools and willingness to actively adopt AI
Ideally experience marketing to European markets

What's on Offer

Opportunity to work with a Global EdTech brand

Opportunity to work with a dynamic leadership

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