SEO & Content Marketing Specialist
Weekday AI Hyderabad Full-time
This role is for one of the Weekday's clients
Salary range: Rs 100000 - Rs 2000000 (ie INR 1 - 20 LPA)Min Experience: 5 years
Location: Hyderabad, India (Hybrid)
JobType: full-time
We are looking for a results-driven SEO & Content Marketing Specialist to lead search visibility and inbound lead generation across multiple brands. This role goes beyond traditional SEO—you will combine technical expertise, high-quality content creation, and Generative Engine Optimization (GEO) to ensure strong visibility across both search engines and AI-powered discovery platforms.
This is a high-impact position focused on delivering measurable growth in organic traffic and inbound leads through data-driven strategies and continuous experimentation.
Requirements
Key Responsibilities- Own keyword research, content strategy, and editorial planning across multiple brands
- Create high-quality long-form content including blogs, white papers, guides, and landing page copy that drives traffic and conversions
- Execute end-to-end SEO strategy, including on-page optimization, off-page link building, backlink strategy, and site architecture improvements
- Lead AI-driven search optimization (GEO), ensuring content is structured to perform across AI-powered answer engines
- Design and optimize high-converting landing pages with strong calls-to-action for lead generation
- Develop downloadable assets such as playbooks, guides, and white papers to capture qualified leads
- Promote content across channels and continuously refine strategies to stay ahead in an AI-driven search landscape
- Monitor performance metrics, track inbound lead generation, and iterate strategies based on data insights
- Conduct A/B testing and optimize conversion funnels for improved performance
- 5+ years of hands-on experience in SEO, content marketing, or inbound lead generation
- Exceptional written and verbal communication skills in English
- Strong understanding of modern search ecosystems, including traditional SEO and AI-powered discovery
- Proven track record of driving measurable organic growth and inbound leads
- Experience with landing page optimization, A/B testing, and conversion funnel management
- Familiarity with AI tools for research, content creation, and analytics while maintaining high-quality human-centric output
- Ability to create authoritative, insight-driven content that stands out in a competitive landscape
- Experience in marketing SaaS or technology products is a strong advantage
- Opportunity to own and scale organic growth across multiple brands
- Work at the intersection of SEO, content, and AI-driven search innovation
- High ownership role with direct impact on business growth
- Collaborative and fast-paced environment with global exposure
- SEO (On-page, Off-page, Technical SEO)
- Content Marketing & Strategy
- Keyword Research
- Copywriting (Blogs, White Papers, Landing Pages)
- Link Building & Site Architecture
- Landing Page Optimization & A/B Testing
- Conversion Funnel Management
- AI-driven Search & GEO Concepts
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