Public Relations Manager Fashion

Job Description

Job Description:

We are seeking a passionate and experienced Public Relations Manager – Fashion to lead

communications and media strategy for fashion and lifestyle clients. The ideal candidate will

have a strong network within the fashion media landscape and a deep understanding of the

fashion industry's trends, tone, and audience. This role involves spearheading high-impact

campaigns that elevate our clients presence across editorial, influencer, and digital

platforms.

Key Responsibilities:

• Fashion Media Relations & Thought Leadership: Build and maintain relationships

• PR Strategy: Design and lead integrated PR campaigns that reflect each brand's

• Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, and

• Crisis Communication: Handle sensitive brand issues such as product recalls,

• Content & Messaging: Craft compelling press releases, lookbooks, fashion bios, and

• Stakeholder Engagement: Act as a liaison between clients, designers, influencers,

• Executive Communications: Support fashion founders and brand leaders with media

• Team Leadership: Guide a team of fashion PR executives, encouraging creativity,

• Performance Metrics & Reporting: Measure campaign effectiveness through media

• Budget Oversight: Oversee campaign budgets while maximizing visibility within

• Brand & Reputation Management: Position clients as trendsetters through

storytelling, collaborations, and strategic brand alignment.

Qualifications:

• 4+ years of public relations experience, with at least 2 years focused on the fashion,

• Strong media relationships with fashion publications.
• Proven success in leading PR for fashion events, product launches, and influencer

• Excellent storytelling, writing, and visual communication skills.
• Deep understanding of fashion trends, consumer behavior, and brand building.
• Confidence in high-pressure environments and client-facing interactions.
• Ability to juggle multiple brands and projects in a fast-paced, stylish setting.