Senior Executive - Product and Brand Marketing

5 Days Working

About Rentokil PCI

The company focuses on industry-leading operations through best practices, innovation, and digital technologies. In 2024, Rentokil PCI strengthened its market leadership by acquiring HiCare, expanding its services and footprint further.

For more details: https://www.rentokil-pestcontrolindia.com

About the Role:

• Marketing will be responsible for providing marketing support and operations for the Products Sales Division.
• The incumbent will report to the Senior Manager - Products Marketing. The incumbent will have to work as part of a multi-functional team, and this involves collaboration with the internal team and external stakeholders.

Job Responsibilities:

• Support end-to-end marketing activities including product launches, relaunches, go-to-market planning, and execution.
• Coordinate development of packaging, artworks, claims, KLDs, and all related approvals with internal teams.
• Manage the creation and deployment of marketing collaterals, POP/POSM, brochures, training material, and sales communication.
• Work closely with regional sales teams to understand requirements and provide timely marketing support for retail, B2B, and on-ground activities.
• Assist in planning and executing promotional schemes, trade activations, consumer activations, events, exhibitions, and sales-driving initiatives.
• Conduct basic market research, competitor tracking, pricing checks, and share insights for decision making.
• Coordinate with vendors for artwork development, printing, fabrication, sourcing of promotional materials, and ensure timely delivery.
• Track marketing spends, ensure efficient budget utilization, and support the budgeting process for marketing projects.
• Collaborate with cross-functional teams (R&D, Ops, Supply Chain, Procurement, Finance, Legal, Quality) to drive innovation projects and ensure timely project closures.
• Support digital and e-commerce listings through coordination of content, creatives, product information, and marketing support where required.
• Prepare product presentations, internal decks, reports, and performance summaries for management reviews.
• Ensure adherence to compliance, regulatory, and legal/metrology requirements related to packaging and claims.
• Maintain strong follow-ups, documentation, and project tracking to ensure smooth execution across all marketing initiatives.

Key Result Areas:

• Product Launch & Relaunch Execution
• Marketing Collateral Development & Readiness
• Sales Channel Support & Activation
• Compliance Adherence
• Market Intelligence
• Digital Content & E-commerce Enablement

Competencies (Skills essential to the role):

• Strong conceptual and solution-oriented thinking.
• Independent & detail-oriented work style with strong follow-through.
• Exceptional coordination and project management abilities.
• Strong organizational skills with multi tasking skills.
• Stakeholder Management

Educational Qualification / Other Requirement:

• MBA/PGDM in Marketing with 3-5 years of relevant overall experience.
• Equivalent professional experience without formal qualifications may also be considered.
• Minimum 1-3 years of hands-on experience in a product or brand marketing role (preferably in a FMCG/ fast-paced environment).
• Experience in agency/vendor management for creative and production deliverables.
• Excellent verbal, written, and editing proficiency.
• Proficiency in Excel and PowerPoint skills with solid data-analysis ability; familiarity with Google Sheets/Slide is a plus.
• Should have knowledge of digital marketing concepts, including SEO, SEM, website content, and analytics.

alfeeya.siddiqui@rentokil-pci.com