Digital Marketing Executive (Fresher – Google Ads)
Job Description
Title: Digital Marketing Executive (Fresher Google Ads)Location: Thousand Lights, Chennai
Work Mode Onsite (5 Days) Sat/Sun Week Off
Shift: General (10 AM to 7 PM)Department: Marketing & Sales Department
Positions: 1
Service Level Agreement: 2 Years (Mandatory)
About Colan Infotech - https://colaninfotech.com/
Colan Infotech is a fast-growing CMMI Level 3 digital transformation and technology services company delivering innovative solutions across AI, Cloud, Mobility, Web Applications, DevOps, and Product Engineering. With a strong global footprint spanning the US, UK, India, and GCC, we partner with organizations to build scalable, future-ready technology products.
Backed by a culture that values innovation, ownership, continuous learning, and collaboration, Colan Infotech provides an environment where people grow, contribute meaningfully, and make a real impact.
About the Role
We are looking for a passionate and detail-oriented Digital Marketing Executive (Fresher) with hands-on exposure to Google Ads campaigns and basic digital marketing knowledge. The ideal candidate should have completed certification/training in Google Ads and be eager to build performance marketing campaigns that drive traffic, leads, and conversions.
Key Responsibilities
Google Ads Management
Assist in planning, creating, and managing Google Ads campaigns (Search, Display, YouTube).
Perform keyword research using tools like Google Keyword Planner.
Write compelling ad copies and optimize ad creatives.
Monitor campaign performance and optimize bids, budgets, and targeting.
Generate and analyze campaign performance reports.
Digital Marketing Support
Support SEO activities (on-page/off-page basics).
Assist in social media marketing campaigns.
Work on lead generation strategies.
Coordinate with the content and design teams for campaign creatives.
Monitor website traffic using Google Analytics.
Performance & Reporting
Track key performance metrics such as CTR, CPC, conversions, and ROI.
Prepare weekly and monthly performance reports.
Suggest optimization strategies to improve campaign results.
Required Skills & Experience (Fresher / Entry-Level)
Strong communication and interpersonal skills
Eagerness to learn and take initiative in sales and business development
Basic understanding of sales processes and client relationship management
Ability to work independently and in a team
Comfortable making calls, sending emails, and interacting with clients
Proficiency in MS Office / basic CRM tools
What We Look For
Passion for digital marketing and online advertising.
Eagerness to learn and grow in performance marketing.
Ability to work in a fast-paced environment.
Strong attention to detail.
Team player with a proactive attitude.
Good communication
Preferred Qualifications
Bachelors degree in Marketing, Business Administration, or related field.
Google Ads Certification (Search/Display).
Internship experience in digital marketing is a plus.