Marketing Platform Auto Analyst
Skill required: Marketing Operations - Marketing Automation & Technology Execution
Designation: Marketing Platform Auto Analyst
Qualifications:BTech/BSc/B Ed
Years of Experience:3 to 5 years
Language - Ability:English - Expert
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers.
Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise. while accelerating time-to-market and
operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
The Role involves analyzing campaign client's BRD document and using this information to design and execute targeted marketing campaigns. The process ensures effective marketing campaigns, targeting the right customers with the right offers at the right time.
maximizing retum on investment
In this role, you will be responsible for developing and driving Marketing Automation and Technology Enablement. You will provide business solutions for assisting in marketing response rates and revenues through the management of personalized customer communication strategies and delivery of marketing offers at the appropriate time.
You will help plan, execute, monitor, and measure marketing processes through the use of technology designed to increase productivity and repeatability. You will be working closely with Accenture leadership to align on strategies and managing the full innovation and technology management lifecycle (visioning & ideation, concept development, commercialization/scaling, and ongoing product management including learning enablement)
What are we looking for? Previous experience in UNICA or any Marketing Automation Tool
Structured Query Language (SQL)
Effective Written Communications
Commitment to quality
Written and verbal communication
Ability to perform under pressure
Agility for quick learning
Collaboration and interpersonal skills
Effective Verbal Communications
• Roles and Responsibilities: Role requires
• Candidates should have hands-on experience with unica or any Other marketing automation tool.
• Responsible for list extraction for different type Of campaigns on UNICA platform.
Strong SQL knowledge is preferred. • Experience with campaign creation and ability to build campaign on different automation platforms as per client's BRD document. • understanding Of offers.
collaterals. segment.
and collateral mapping concepts.
• Ensure timely completion of tasks and requests
• Risk & Issue management
• Identify gaps and areas for improvement in execution processes and
propose improvement solutions • Apply leaming and industry standard best practices from experience • Execution experience in UNICA platform or similar marketing automation platform • Hands on
experience on SQL to perform data extraction using relevant tools
Designation: Marketing Platform Auto Analyst
Qualifications:BTech/BSc/B Ed
Years of Experience:3 to 5 years
Language - Ability:English - Expert
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers.
Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise. while accelerating time-to-market and
operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
The Role involves analyzing campaign client's BRD document and using this information to design and execute targeted marketing campaigns. The process ensures effective marketing campaigns, targeting the right customers with the right offers at the right time.
maximizing retum on investment
In this role, you will be responsible for developing and driving Marketing Automation and Technology Enablement. You will provide business solutions for assisting in marketing response rates and revenues through the management of personalized customer communication strategies and delivery of marketing offers at the appropriate time.
You will help plan, execute, monitor, and measure marketing processes through the use of technology designed to increase productivity and repeatability. You will be working closely with Accenture leadership to align on strategies and managing the full innovation and technology management lifecycle (visioning & ideation, concept development, commercialization/scaling, and ongoing product management including learning enablement)
What are we looking for? Previous experience in UNICA or any Marketing Automation Tool
Structured Query Language (SQL)
Effective Written Communications
Commitment to quality
Written and verbal communication
Ability to perform under pressure
Agility for quick learning
Collaboration and interpersonal skills
Effective Verbal Communications
• Roles and Responsibilities: Role requires
• Candidates should have hands-on experience with unica or any Other marketing automation tool.
• Responsible for list extraction for different type Of campaigns on UNICA platform.
Strong SQL knowledge is preferred. • Experience with campaign creation and ability to build campaign on different automation platforms as per client's BRD document. • understanding Of offers.
collaterals. segment.
and collateral mapping concepts.
• Ensure timely completion of tasks and requests
• Risk & Issue management
• Identify gaps and areas for improvement in execution processes and
propose improvement solutions • Apply leaming and industry standard best practices from experience • Execution experience in UNICA platform or similar marketing automation platform • Hands on
experience on SQL to perform data extraction using relevant tools
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