Google ads specialist

jachoos technologies | Kochi | apply.workable.com |
Google Ads Specialist:

Roles and Responsibilities :

 •  Serve as the primary point of contact for all Google Ads-related questions and issues.
 •  Monitor and report on campaign performance, making recommendations for optimization based on data analysis
 •  Research and implement new features and strategies to improve campaign effectiveness.
 •  Ad Placement: Determine where ads should be displayed, whether on Facebook, Instagram, Messenger, Google Search, Display Network, or other ad networks. Launch and optimize pay-per-click (PPC) campaigns on various digital marketing channels such as Facebook Ads for a range of clients.
 •  Stay up-to-date on changes to the Google Ads platform and industry best practices
 •  Set up and manage campaigns in Google Ads, including keyword research, ad copy writing, bid management, and budget allocation
 •  track campaign progress and KPIs, generating weekly and monthly reports for clients.
 •  Collaborate with other team members to develop and execute integrated digital marketing campaigns.
 •  Attend relevant conferences and webinars to stay abreast of industry trends.
 •  Maintain expert knowledge of Google Ads and other paid search platforms.
 •  Serve as a thought leader within the organization, sharing best practices and insights with other team members.
 •  Ability to configure and maintain ad conversion settings, Google Analytics
 •  Researching new advertising opportunities and providing recommendations to management on which ones are best for the company’s goals
 •  Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness
 •  Monitoring competitor activity in order to identify any new strategies that may affect business goals
 •  Executing advertising campaigns across various channels such as search engines, social media platforms, or mobile devices
 •  Partnering with other departments to ensure that all advertising campaigns meet objectives set by other departments such as sales or leads generated

Requirements
 •  Bachelor's degree in marketing, business, or a related field.
 •  Must have Google Ads Certification.
 •  At least 5 years of proven work experience required.

Skills :

 •  In-depth knowledge of Google Ads platform and features
 •  Strong analytical skills for tracking campaign performance and ROI
 •  Ability to develop creative and effective ad copy
 •  Excellent communication, writing, and presentation skills.

Requirements

minimum 4 years experience in Google ads/PPC.
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