Assistant Manager - Social Media & PR | 10+ years | Gurgaon

About Our Client

Leading MNC in the Retail Space

Job Description

Office Location: Gurgaon

• Own and drive the monthly social storytelling and publishing plan in collaboration with the social agency.
• Ensure all content aligns with brand tone, visual language, and global guidelines.
• Work closely with merchandising and marketing teams to prioritise product visibility and key drops.
• Guide the agency on campaign ideas, content formats, and narrative building.
• Build and nurture a strong, engaged community through consistent and meaningful storytelling.
• Review and approve all social outputs, ensuring quality, consistency, and relevance.
• Track performance and optimise content based on insights and engagement data.
• Identify opportunities to drive growth, discovery, and cultural relevance through social media.

• Support development and execution of PR strategy aligned to brand and business objectives.
• Drive key PR moments and story angles to ensure consistent media visibility.
• Identify and build monthly story angles to ensure a consistent flow of media coverage.
• Work closely with PR agencies on press releases, media pitches, interviews, and media kits.
• Support brand collaborations and partnerships with culturally relevant voices and platforms.
• Stay connected with global teams to identify opportunities for localisation
• Lead PR for key launches, campaigns, and brand moments.
• Support PR for key launches, campaigns, and brand moments.
• Monitor media coverage, track sentiment, and share insights.

• Track and analyse performance across PR and social initiatives.
• Provide regular reports on coverage, engagement, and campaign effectiveness.
• Translate data into clear insights and actionable next steps.

• Manage PR and social budgets, ensuring efficient allocation and ROI.
• Track spends, monitor performance, and optimise investments across channels.

• 8+ years of experience in marketing, PR, or brand communications.
• Strong experience in PR and social media management, preferably within fashion/lifestyle.
• Deep understanding of the media landscape, cultural trends, and digital ecosystems.
• Proven ability to build relationships and drive collaborations.
• Strong creative judgment and storytelling ability.
• Analytical mindset with the ability to translate data into insights.
• Excellent communication and stakeholder management skills.

What's on Offer

20 LPA