Performance Marketing Specialist

Job Description

About the Role

We are looking for a data-driven and result-oriented Performance Marketing professional to drive customer acquisition, engagement, and revenue growth across digital channels. The role will focus on planning, executing, and optimizing paid campaigns while ensuring maximum ROI.

• Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels
• Drive lead generation and customer acquisition for Demat accounts, trading products, and investment services
• Monitor campaign performance and optimize based on key metrics like CAC, CPL, CTR, and ROAS
• Manage and allocate budgets effectively to maximize returns
• Conduct A/B testing on creatives, landing pages, and ad copies to improve conversion rates
• Collaborate with internal teams (design, content, product, and tech) to improve campaign effectiveness
• Analyze user behavior and funnel performance using tools like Google Analytics and other marketing platforms
• Stay updated with the latest trends, tools, and best practices in digital and performance marketing

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
• 4–8 years of experience in performance marketing (preferably in BFSI, fintech, or broking industry)
• Hands-on experience with platforms like Google Ads, Meta Ads Manager, and analytics tools
• Strong understanding of digital marketing funnels and attribution models
• Proficiency in data analysis and reporting
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment

• Experience in financial services, stock broking, or fintech domain
• Knowledge of SEO, ASO, and affiliate marketing
• Familiarity with marketing automation and CRM tools
• Strong analytical mindset with attention to detail

Employee Value Proposition (EVP)

At Bajaj Broking, we believe leaders join not just for a role, but for the opportunity to build an institution of lasting relevance.

• Institutional Scale: Access to one of India's most respected financial services brands, with the ability to build products and platforms that impact millions of clients over time.
• Leadership Visibility: Direct engagement with the senior leadership team, and key governance forums, ensuring product strategy remains central to business decisions.
• Long-Term Orientation: Strong promoter backing and capital strength that enables patient investment in platforms, people, and innovation.

Equal Opportunity Statement

Bajaj Broking is an equal opportunity employer committed to diversity and inclusion, making employment decisions based on merit, fostering a respectful workplace, and encouraging diverse talent to grow and lead.