Senior SEO Executive

Job Description

Role Overview:

To strengthen our digital presence and improve organic lead generation, we require a dedicated Senior SEO Executive who can drive search engine visibility, optimize website performance, and support inbound marketing efforts.

Experience: 3+ years

Key Responsibilities:

• Perform keyword research aligned with business offerings and target geographies
• Optimize on-page elements (meta tags, headers, internal linking, etc.)
• Conduct technical SEO audits and implement improvements
• Improve website structure, crawlability, and indexing
• Monitor performance using Google Analytics and Google Search Console

• Optimize content for featured snippets, FAQs, and voice search queries
• Structure content to answer user intent clearly (question-based queries)
• Implement schema markup and structured data for better search visibility
• Improve content readability and direct answer formats for zero-click searches

• Optimize content to be discoverable in AI-driven search platforms (like ChatGPT and Google Gemini)
• Create authoritative, high-quality content that AI models can reference
• Focus on topical authority, semantic SEO, and entity-based optimization
• Continuously adapt strategies based on evolving AI search trends

• Develop and execute link-building strategies
• Manage backlinks and domain authority growth
• Collaborate with content teams for SEO-driven blogs, case studies, and landing pages

• Track keyword rankings, organic traffic, and conversions
• Prepare monthly SEO performance reports with actionable insights
• Continuously optimize strategies based on data and trends

Required Skills:

• Strong understanding of SEO (on-page, off-page, technical SEO)
• Basic understanding of AEO and GEO concepts
• Familiarity with tools like SEMrush, Ahrefs, or similar platforms
• Analytical mindset with data-driven decision-making
• Understanding of search intent, content structuring, and SERP behavior

Preferred:

• Experience in B2B marketing
• Knowledge of schema markup and structured data
• Exposure to AI-driven search optimization strategies
• Basic understanding of HTML and CMS platforms