Performance Marketing Manager – Real Estate

apartmenthuvo ai placeGurgaon calendar_month 

Job Description

Job Title: Performance Marketing Manager – Real Estate
Location: Gurugram
Employment Type: Full-time, In-office

Industry: Real Estate / PropTech

About the Role

We are looking for a Performance Marketing Manager to drive digital lead generation for real estate projects. This role will own campaign execution, funnel optimization, landing page performance, retargeting, and reporting across paid channels.

The ideal candidate should have hands-on experience in Google Ads, Meta Ads, CRM coordination, and conversion-focused marketing, with a strong understanding of lead quality and site visit generation.

Key Responsibilities
  • Plan, execute, and optimize campaigns across Google Ads, Meta Ads, YouTube, and LinkedIn where relevant.
  • Drive qualified leads for residential and/or commercial real estate projects.
  • Improve key metrics such as CPL, conversion rate, lead quality, and ROI.
  • Manage audience targeting, remarketing, budgets, and campaign structure.
  • Work on landing pages, lead forms, microsites, and portal listings to improve conversions.
  • Coordinate with sales teams to track lead quality, follow-up, and site visit outcomes.
  • Run WhatsApp, email, and SMS remarketing/nurture campaigns.
  • Monitor performance through Google Analytics, Meta Ads Manager, CRM tools, and regular reporting.
  • Track competitor activity and identify new growth opportunities.
Required Skills
  • Strong hands-on experience with Google Ads and Meta Ads
  • Good understanding of lead funnels, campaign optimization, and performance metrics
  • Experience in real estate lead generation
  • Familiarity with landing page optimization, remarketing, and CRM workflows
  • Strong analytical and communication skills
Preferred Experience
  • 4–8 years in digital/performance marketing
  • 2+ years in real estate marketing
  • Experience with developers, brokerage firms, or PropTech companies
  • Familiarity with the Gurugram / NCR market is a plus
Qualifications
  • Bachelor's degree in Marketing, Business, or a related field
  • Certifications in Google Ads, Meta Ads, or Analytics are a plus
KPIs
  • Cost per Lead (CPL)
  • Qualified Lead Volume
  • Lead-to-Site-Visit Conversion
  • Campaign ROI
  • Landing Page Conversion Rate

Performance Marketing,Paid Advertising,Lead Generation

apartmentSkySunplaceGurgaon
Marketing Manager - Global Market Exposure Mohali | Full-Time About the Role Candidate must have experience in Global market in B2C product, E-commerce , preferred in US market. You’ll work directly with the Head of Marketing and act...
thumb_up_altRecommended

Experiential Marketing Manager

apartmentWellversedplaceGurgaon
setup, logistics management, and smooth end-to-end execution.   5.  Coordinate with marketing teams to align events with brand objectives and campaigns.   6.  Manage consumer interactions during events to enhance brand visibility and experience.   7.  Track event...
local_fire_departmentUrgent

Marketing Manager

apartmentKorea Tourism OrganizationplaceGurgaon
for destination promotion  m.  Managing and operating Social Networking/online communication channels and Newsletter  n.  Managing and operating digital advertising campaigns & public relations campaigns Qualifications  •  Masters degree in Marketing, Business...