Content Strategist & Brand Communication

Job Description

About Us

Infollion is a subject-matter expert-driven company, committed to delivering insights, solutions, and value to our clients. We're now looking for a creative and strategic Digital Marketing Specialist who can strengthen our brand presence—both internally and externally.

Role Overview

We're seeking a results-oriented professional to lead our digital branding initiatives. The role involves conceptualizing and executing campaigns that elevate Infollion's presence across social media, internal communications, and other brand touchpoints.

• Develop and execute social media strategies to strengthen company branding on platforms such as LinkedIn, Twitter, Instagram, and other social media sites.
• Design and manage internal branding initiatives—including company newsletters, leadership messages, and employee engagement content.
• Collaborate with subject matter experts to create expert testimonials, thought leadership articles, and case studies.
• Ensure brand consistency in all communications—visual, written, and multimedia.
• Monitor social media trends, competitor activities, and industry best practices to optimize engagement and visibility.
• Manage content calendars, campaign performance reports, and engagement metrics.
• Coordinate with design teams or use creative tools to produce visually appealing content.

• 3–5 years of hands-on experience in digital marketing, preferably in B2B or knowledge-driven industries.
• Strong content creation and storytelling skills.
• Proficiency in social media management tools and analytics platforms.
• Basic graphic design skills (Canva, Adobe Creative Suite, or similar).This is preferable.
• Excellent written and verbal communication skills.
• Ability to work independently and drive projects from concept to execution.
• Proactive & eye to detail