Business Development/Sales Development Representative (0-2 Years)

Job Description

Role Overview

As an SDR at Unicommerce, you will be the first point of contact for potential customers. You'll play a critical role in building pipeline by identifying, engaging, and qualifying prospects across e-commerce brands and retailers in India. This role is ideal for someone who is highly driven, curious, and comfortable with outbound sales.

1. Prospecting & Lead Generation

• Identify and research potential e-commerce brands, D2C companies, and retail businesses
• Build target account lists and generate leads via LinkedIn, databases, and other tools
• Run structured outbound campaigns (calls, emails, LinkedIn outreach)

1. Cold Calling & Outreach

• Conduct high-volume cold calls to introduce Unicommerce solutions
• Craft personalized outreach messages to drive engagement
• Consistently meet daily/weekly activity benchmarks

1. Qualification & Discovery

• Understand prospect needs, current tech stack, and pain points
• Qualify leads based on ICP (Ideal Customer Profile) and buying intent
• Conduct discovery conversations to identify fit and urgency

1. Pipeline Creation

• Book qualified meetings and demos for Account Executives
• Maintain accurate records of interactions in CRM (e.g., HubSpot)
• Ensure smooth handoff of qualified opportunities to the sales team

1. Market Intelligence

• Stay updated on e-commerce trends, competitors, and customer challenges
• Share insights from prospect conversations with marketing and product teams

• 1–2 years of experience in B2B sales, inside sales, or SDR roles (SaaS preferred)
• Strong communication skills (verbal + written) in English and Hindi
• Comfortable with cold calling and handling objections
• Basic understanding of e-commerce, SaaS, or retail tech is a plus
• Familiarity with CRM tools like HubSpot, Easyleads, or similar
• Highly self-motivated, target-driven, and resilient What Success Looks Like
• Consistently achieving or exceeding meeting targets
• High-quality discovery leading to strong conversion rates
• Building a strong understanding of the e-commerce ecosystem

• Work with one of India's leading SaaS companies in e-commerce enablement
• High ownership and fast learning environment
• Clear growth path into closing roles (AE)
• Exposure to top D2C and retail brands