GM -Sales & Operations
Job Description
Job Description
General Manager – Operations & Sale
sLocation: GurgaonCompany: BIBA Fashio
nIndustry: Fashion Retail Only
About the Ro
leWe are seeking a dynamic and result-oriented General Manager – Operations & Sales to lead and drive retail business performance across Delhi/NCR region. The role requires strong expertise in retail operations, sales management, team leadership, customer experience, profitability, and business expansion within the fashion/apparel industr
y.The incumbent will be responsible for ensuring operational excellence, achieving sales targets, enhancing store productivity, and maintaining brand standards across all stores in the regio
n.Key Responsibilit
iesSales & Business Performa- nceDrive overall regional sales performance and achieve monthly, quarterly, and annual business targe
- ts.Monitor KPIs including sales productivity, conversion, ATV, ASP, UPT, and store profitabili
- ty.Develop and implement sales strategies to maximize revenue and market sha
- re.Analyze sales trends, customer behavior, and competitor activities to identify growth opportuniti
- es.Ensure execution of promotional campaigns and seasonal launches across stor
- onsOversee end-to-end retail operations across multiple stores in Delhi/N
- CR.Ensure SOP adherence, operational efficiency, and smooth store functioni
- ng.Maintain high standards of visual merchandising, inventory management, and store upke
- ep.Coordinate with warehouse, supply chain, VM, marketing, HR, and finance teams for seamless operatio
- ns.Ensure shrinkage control and inventory accuracy across stor
- entLead, mentor, and develop Regional Managers, Store Managers, and frontline tea
- ms.Drive employee engagement, retention, and performance management initiativ
- es.Conduct regular store visits, audits, and performance revie
- ws.Build a high-performance and customer-centric cultu
- nceEnsure exceptional customer service standards across all stor
- es.Resolve escalated customer concerns and improve customer satisfaction metri
- cs.Drive loyalty programs and repeat customer engagement initiativ
- entPrepare business forecasts, budgets, and operational pla
- ns.Identify opportunities for new store openings and business expansi
- on.Collaborate with senior leadership on strategic business initiativ
- es.Ensure compliance with company policies and statutory regulatio
Desired Candidate Pro
- fileMBA/Graduate with specialization in Retail Management, Sales, or Operations prefer
- red.12–18 years of experience in retail sales & operations, preferably in fashion/apparel/lifestyle bra
- nds.Strong exposure to multi-store operations and large team handl
- ing.Proven track record of achieving aggressive sales targ
- ets.Strong leadership, analytical, and stakeholder management ski
- lls.Excellent communication and decision-making abilit
- ies.Willingness to travel extensively within Delhi/
NCR.
Reporting To: VP Sales & Opera
tionsPreferred Ind
ustryFashion | Apparel | Lifestyle | Ethnic Wear | Retail C
hains