Business Development Executive - HoReCa Sales

Industry: Food Manufacturing / HoReCa Supply

Job Overview

We are a fast-growing food startup supplying chef-grade ready-to-cook gravies designed to help restaurants improve kitchen efficiency, reduce preparation time, lower labour dependency, and maintain consistency in taste and quality.

We are looking for a Business Development Executive – HoReCa Sales to drive market penetration across Mumbai by introducing our products to restaurants, cafés, cloud kitchens, caterers, and food service businesses.

This is a high-energy field sales role focused on product trials, account conversion, and building long-term repeat business relationships.

As the company expands, strong performers will have opportunities to grow with the brand into wider retail and online sales channels.

• Identify and approach restaurants, cafés, cloud kitchens, and catering businesses across Mumbai
• Conduct daily field visits and generate new business opportunities
• Build relationships with chefs, restaurant owners, and procurement teams
• Organize product tastings, kitchen demonstrations, and trial sessions
• Convert trial accounts into recurring weekly customers
• Maintain strong account relationships to ensure repeat orders and retention
• Track sales pipeline, customer feedback, and reorder cycles
• Meet monthly sales, conversion, and account retention targets

Requirements

• 1–5 years of sales/business development experience (HoReCa / food supply preferred)
• Strong understanding of Mumbai’s restaurant and food service ecosystem
• Comfortable working in field sales and visiting commercial kitchens daily
• Excellent communication and relationship-building skills
• Confident, resilient, and target-driven personality
• Ability to work independently and manage daily activity goals
• Fluency in Hindi and English required (Marathi is a plus)

• Existing network within restaurants, cafés, hotels, or catering businesses
• Experience in FMCG food sales, kitchen ingredients, or commercial food products
• Knowledge of HoReCa buying cycles and procurement processes

Benefits

• Competitive fixed salary
• Attractive commission on converted accounts
• Recurring incentives on repeat customer orders
• Performance-based earning potential with strong upside
• Career growth opportunities in a scaling food brand

Who Should Apply

This role is ideal for candidates who enjoy field networking, meeting decision-makers, building client relationships, and earning based on performance.

If you are looking for a desk job, this role is not a fit.