Lead Generation Specialist

Job Description

We are looking for a proactive and result-driven Lead Generation Executive to support our digital marketing efforts. The role involves identifying, attracting, and converting potential leads through various online channels to drive business growth.

Key Responsibilities:

• Generate qualified leads through digital platforms (LinkedIn, Google, email campaigns, social media, etc.)
• Execute outbound lead generation activities (cold emailing, LinkedIn outreach, calling if required)
• Work closely with the marketing team on campaigns to drive lead acquisition
• Maintain and update lead data in CRM tools
• Qualify leads based on defined criteria and pass them to the sales team
• Track, analyze, and report lead generation performance
• Optimize campaigns for better conversion rates
• Research potential clients, industries, and market trends

Skills & Requirements:

• 2–4 years of experience in lead generation or digital marketing
• Strong knowledge of LinkedIn outreach, email marketing, and online lead tools
• Experience with CRM tools (HubSpot, Zoho, Salesforce, etc.)
• Basic understanding of SEO, SEM, and digital marketing strategies
• Excellent communication and negotiation skills
• Data-driven mindset with analytical skills
• Self-motivated and target-oriented